Tue, 21 Jan 2025 11:42:39 EST
Logo
The noun logo is a shortening of logotype, which originally described a single piece of moveable type that held two or more symbols, such as a ligature. In the 1960s, The term logotype was generalized by marketers to mean a (usually trademarked) graphic image that represents a product, concept, technology, or company.
The related term logogram describes a symbol that represents a word, such as certain symbols used in shorthand script and in non-alphabetic writing systems. Ideogram describes a symbol that represents a concept. Digits and the symbols on traffic signs are ideograms. Ideograph is a synonym of ideogram. The symbol @ used in email addresses is a logogram and an ideogram in English but an ideogram only in inflected languages that do not use prepositions.
Logo ultimately derives from the ancient Greek logos, which meant word, discourse, or reason.